Find the constraint before buying the cure
A marketing audit connects business objectives to what the website, search presence, campaigns, content, and analytics are actually doing. It is useful before a redesign, a new agency engagement, a media increase, or a quarterly planning cycle.
A connected audit can examine
- offer, audience, and funnel logic;
- website clarity and conversion paths;
- SEO demand, technical health, and content gaps;
- paid media structure and landing-page fit;
- content and channel consistency;
- analytics ownership, event quality, and reporting;
- the next actions in dependency order.
Measurement must remain owned
The business should know which accounts hold its analytics, advertising, search, domain, and website access. Permissions should be named and reviewable. Google’s analytics documentation supports role-based access; we use that principle across the stack so a future handoff does not become a recovery project.
What the output does
The deliverable separates observed facts, risks, hypotheses, and recommended actions. It also distinguishes urgent failures from high-leverage improvements and attractive distractions. No channel is prescribed merely because Cristrage offers it.
Useful inputs
Bring the current website, business objective, available account access, recent reports, active campaigns, and the questions the team cannot currently answer. Missing data becomes part of the diagnosis rather than a reason to invent certainty.